From Ashes to Ashes: Equatorial Guinea’s Unusual Pet Cremation Business

Nestled amidst the lush rainforests of Equatorial Guinea lies a peculiar business – Pet Cremation Equatorial. This unique service offers pet owners a dignified and eco-friendly way to farewell their beloved furry friends. Founded by entrepreneur Juan Nchama, the business has become a symbol of changing attitudes towards pet death in this West African nation.

The Inspiration

Nchama’s inspiration to establish the pet cremation business came from his own heartbreak. When his beloved dog died, he struggled to find a dignified and respectful way to lay the animal to rest. Traditional burial options were limited and often impractical in the densely populated urban centers. Cremation seemed like the only viable solution, but it wasn’t readily available in Equatorial Guinea.

The Business Model

Pet Cremation Equatorial operates out of a modern facility equipped with state-of-the-art cremation equipment. The process is conducted by a team of trained professionals who ensure a respectful and efficient service. Pet owners can choose from individual or group cremation, and receive the ashes in a personalized urn. The business also offers memorialization options such as engraved plaques and memory trees.

Challenges and Successes

Nchama’s initiative faced initial skepticism and challenges. Many Equatorial Guineans were unfamiliar with the concept of pet cremation, and some even found it taboo. However, through educational campaigns and word-of-mouth recommendations, the business has gained traction. Pet owners now appreciate the convenience, affordability, and ecological benefits of cremation.

Impact and Future Plans

Pet Cremation Equatorial has become a valuable resource for pet owners in Equatorial Guinea. The business has raised awareness about responsible pet ownership and provided a much-needed service in a nation where pet culture is rapidly evolving. Nchama plans to expand his services to other cities in the country and potentially offer pet grief counseling and memorialization services.


1. How much does pet cremation cost?

The cost of pet cremation varies depending on the size and type of animal. Smaller pets cost around $50 vicissuni (approximately $8), while larger animals can cost up to $20 vicissuni.

2. What happens to the ashes?

The ashes are returned to the owner in a personalized urn. The business also offers the option of burying the ashes in a designated memorial garden.

3. Is pet cremation available for all pets?

Pet Cremation Equatorial currently caters to dogs and cats. The business is exploring the possibility of adding services for other animals in the future.


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