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Click-through rate (or CTR) is one of the most important metrics for evaluating email performance — second only to revenue, that is. Why? It’s a 3-in-1 metric. Deliverability, opens, and clicks all impact click-through rate, so it’s an efficient metric to gauge an email’s overall performance. For someone to click on a link in your […]
Editor’s Note: This article was originally published on July 9th, 2014. It has been updated it to reflect the most current data and insights. Email is still one of the best strategies ecommerce marketers can use to increase sales, and drip campaigns are an essential component of your email toolbox. Usually when you think about […]
Editor’s Note: Emily Riedy has updated this article to reflect the most current data and insights. The National Retail Foundation projected that, in 2020, consumers would spend $6.16 billion on St. Patrick’s Day—think merchandise, celebratory items, general festivities, and more.   That’s a staggering number. That amount may look a little different in 2021 due to […]
As a software company, Klaviyo values leading its customers to email and text message marketing success—with compliance and deliverability invariably a key piece of that puzzle. That’s why Klaviyo’s excited to announce it’s now part of CTIA, the wireless industry association.  This new membership will help Klaviyo serve its customers better by staying up-to-date with […]
There’s a problem in ecommerce that needs to be addressed, and fast. Catch-all, batch-and-blast ‘expert’ advice that is not applicable to your business. Every store is different. It’s about time we understand that and leverage the data we have to make meaningful changes that increase sales and benefit the different types of businesses out there. […]
Automated email marketing has the power to outperform campaign emails across the board. Think 1,558 percent higher conversion rates and 1,361 percent higher revenue per recipient (RPR). Pretty amazing, right? But if you’re unsure about what types of automations to create and what the difference is between email drip campaigns and nurture campaigns—both of which […]
The team at Dana Rebecca Designs knows that good things come in small jewelry boxes. Dana Rebecca is a third-generation jeweler and the founder of the namesake fine jewelry brand, which she started 13 years ago after recognizing her passion for jewelry design and eventually pursuing a degree in Gemology. “Dana wanted to make timeless […]
Editor’s Note: Owned marketing paid off big for online retailers who were looking to drive online store sales over Cyber Weekend 2020. More than 50,000 ecommerce brands used Klaviyo to drive $917 million in online sales via owned channels, which represents 2 percent of all Cyber Weekend online sales. Black Friday and Cyber Monday 2020 […]
Finding new ways to generate ecommerce sales is getting tougher. Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. Winning nowadays requires strategy and squeezing the most out of every opportunity. But there’s one powerful area that tends to get neglected […]
Email marketing is a direct line of communication with your customers and potential customers. Email is very much alive and all your customers on your email list are also all yours! No pesky social media algorithms, no devastating Google updates—it’s just you sharing your story, products, and offers with subscribers who want to hear from […]
The single most important sentence in any email that you write is the subject line.  If your subject line doesn’t immediately grab your reader’s attention—your email will never get opened. And with the average office worker receiving more than 121 emails a day1, your subject line needs to stand out from the competition.  Sending out […]
People aren’t just using text messaging in their personal lives. They’re also using it to connect with their favorite brands, which is why many businesses across the world have started to double down on SMS as a channel to build relationships with their audience.  It’s true: 68% of businesses used SMS messaging in some form […]
A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store. The clerk attending to the woman kindly offered her money back, even though she bought the fruit days ago, when they were still fresh. Costco is willing to go to great lengths to keep their customers […]
Editor’s Note: This article was originally published on November 6, 2020. It’s been updated to reflect the most current data and insights.  Traditionally, Black Friday meant waiting in line at large retailers for sales with discounts up to 60, 70—and even 80% off—retail prices. But today, the Super Bowl of shopping events looks very different—and […]
Editor’s Note: This article was originally published on October, 11 2017. Alex McPeak has updated it to reflect the most current data and insights. Feeling ghosted by your customers? Winback email campaigns can help you reignite your relationship with shoppers that have pulled a disappearing act. With every highly engaged customer and brand loyalist that […]
Editor’s Note: This article was originally published on November 6, 2020. It’s been updated to reflect the most current data and insights.  Traditionally, Black Friday meant waiting in line at large retailers for sales with discounts up to 60, 70—and even 80% off—retail prices. But today, the Super Bowl of shopping events looks very different—and […]
It’s official. Mobile commerce is on the rise (and not just browsing, but actual conversions) Google is getting more serious about their mobile algorithm, separating it from it’s desktop version to account for mobile consumer habits and preferences Webstores are officially storytelling complements to Amazon, where price and convenience reign. These 3 factors all mean […]
If you’re an avid biker, you’ve probably heard of a power meter before. And you probably know that the best place to get one is from Power Meter City.  But if you’re like me, you’re a little more familiar with the workings of the stationary bikes found in spin class, which is why I asked […]
When you sell an essential good online during a global pandemic, it’s safe to say that you’re going to be a little bit busier than normal. Erin Baumgartner and Tim Fu are hard people to pin down right now, which is probably because they’re packing 600 boxes of food to go out to customers on […]
Marketers seem to have a love-hate relationship with the batch-and-blast email.  You probably realize that sending the same information to your entire email list without any segmentation or personalization isn’t the best way to get your message across to your customers. But at the same time, some of your campaigns are just so exciting that […]