Hard Life, Do Something

Click-through rate (or CTR) is one of the most important metrics for evaluating email performance — second only to revenue, that is. Why? It’s a 3-in-1 metric. Deliverability, opens, and clicks all impact click-through rate, so it’s an efficient metric to gauge an email’s overall performance. For someone to click on a link in your […]
“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote […]
Now that 73% of holiday purchasing decisions are influenced by coupons or promotions, online retailers need to find a way to tie important dates to appealing and relevant offers in their store. This may be as simple as celebrating major holidays with a deal… or it may mean getting creative with a minor holiday that is tightly […]
It’s no secret that I love the WordPress community. But when that community looks beyond itself and reaches out to less fortunate individuals, then I really get excited. That’s exactly what happened on Saturday, 20 June down in Cape Town, South Africa. As an organiser for the WordPress Cape Town community, I put together the […]
Editor’s Note: This article was originally published on July 9th, 2014. It has been updated it to reflect the most current data and insights. Email is still one of the best strategies ecommerce marketers can use to increase sales, and drip campaigns are an essential component of your email toolbox. Usually when you think about […]
The more traffic your store receives, the more revenue you’ll make. Even if your conversion rate is 1%, that 1% is still going to result in exponential increases in revenue between 100 and 100,000 visitors. So if you want to make more money from selling online, one of the first things you should improve is […]
Every now and then, website owners get an “itch” — an unignorable urge to redesign their site. Maybe they think they’re falling behind on current trends, or maybe they just don’t like their layout or theme as much as they once did. So they start over, change things until they’re satisfied… and then wonder why their customers don’t seem excited by the […]
In 2017, Temkin’s State of Voice of the Customer Programs report cited that less than 25% of companies consider themselves good at making changes to their business based on customer insights. Inarguably, this sentiment is an extension of their findings two years earlier. That is, 67% of large companies rated themselves as good at soliciting […]
If you’ve recently picked up a copy of WooCommerce Memberships, or are thinking about creating memberships for your online store or website, your head’s likely packed to the brim with ideas for delighting your members. Exclusive content, special deals, emails, discounts… it’s enough to make anyone excited about signing up. The thing is, creating delight doesn’t […]
To encourage school participation, my high school would host community fairs for students to learn about the different clubs on campus. Club representatives would woo their fellow classmates with free candy and swag to get new club members.  While the candy got students’ attention, the purpose of the fair was to get more students involved. […]
On October 13, 2015, Australia’s mandatory data retention law went into effect. This law requires that all Australian telecommunications companies must keep metadata for two years, which includes phone calls, texts, device information, duration and location of the communication, and email IP. This new law gives Australian government agencies access to all of that information […]
Editor’s Note: Emily Riedy has updated this article to reflect the most current data and insights. The National Retail Foundation projected that, in 2020, consumers would spend $6.16 billion on St. Patrick’s Day—think merchandise, celebratory items, general festivities, and more.   That’s a staggering number. That amount may look a little different in 2021 due to […]
As a software company, Klaviyo values leading its customers to email and text message marketing success—with compliance and deliverability invariably a key piece of that puzzle. That’s why Klaviyo’s excited to announce it’s now part of CTIA, the wireless industry association.  This new membership will help Klaviyo serve its customers better by staying up-to-date with […]
You might be bursting with ideas for how to monetize your website. Or perhaps you want to have a dozen fantastic ideas that you simply can’t wait to implement… but nothing’s coming to you yet, and you need a helping hand. A memberships program is one of the best ways you can monetize specific products, content, and […]
There’s a problem in ecommerce that needs to be addressed, and fast. Catch-all, batch-and-blast ‘expert’ advice that is not applicable to your business. Every store is different. It’s about time we understand that and leverage the data we have to make meaningful changes that increase sales and benefit the different types of businesses out there. […]
If you’re new to the world of eCommerce, chances are pretty good that you’ve at least considered creating one or more social media profiles for your brand. Social media changes like the wind, and if you think a Facebook Page is all you need to reach your customers… well, you might be in for a […]
As a store owner, you might want to limit certain products, pages, or pieces of content to specific groups of visitors or customers. You might want to restrict certain physical or digital items to customers who sign up or subscribe, or only give rewards in the form of content or products to those who belong to […]
Automated email marketing has the power to outperform campaign emails across the board. Think 1,558 percent higher conversion rates and 1,361 percent higher revenue per recipient (RPR). Pretty amazing, right? But if you’re unsure about what types of automations to create and what the difference is between email drip campaigns and nurture campaigns—both of which […]
Subscription-based businesses seem to be all the rage right now. There are delivery services for everything from coffee to diapers, websites that promise to send you carefully curated fashion pieces you’ll love, and subscription-only sites for online education. These businesses have picked up on one important thing: customers don’t just like getting deliveries. They like getting deliveries that […]
Are you a freelance developer who is interested in starting your own business, but isn’t sure how? Or are you working for a small agency that wants to expand its eCommerce development offerings so you can take on additional clients? If so, we’ve got just the thing for you. Thanks to our Educational Partners, we’re able to […]